Corporate Coffee Cart and Brand Activation Services in NJ
A specialty coffee bar that turns a queue into a conversation. 2nd Rule Coffee brings a full-service mobile coffee cart to corporate events, offices, conferences and brand activations across Princeton, Mercer County, Middlesex County, Monmouth County and the rest of New Jersey. We handle setup, service and breakdown, and your team handles nothing.
Where a Coffee Cart Works for Business
Client and employee appreciation days
A barista-made drink lands differently than a tray of catering coffee. It reads as thought rather than budget.
Office openings, holiday parties and all-hands
Whether it is a new office, a milestone or a Monday morning, a cart in the lobby changes the mood of the room.
Conferences, expos and trade shows
A coffee bar draws people to your stand and holds them there long enough for a real conversation. Our nitro setup handles high volume without a power supply.
Team building
Our latte art workshop is a genuine two-hour activity rather than an icebreaker. People learn something, compete a little, and leave with a skill.
Corporate Coffee Packages
Every booking is built around your headcount, your space and how long you need us. These are the starting points.
Open Espresso Bar
A dedicated barista serving espresso, americano, cappuccino, latte and organic hot teas. Ideal for up to 75 guests.
Starting at $775 for two hours, with additional hours available
Nitro Cold Brew Bar: best for high-volume activations
A completely unplugged, barista-serviced draft bar pouring nitro-flushed cold brew steeped for 24 hours, with the option of a non-caffeinated drink such as iced tea or lemonade alongside. Serves 50 to 200 guests and needs no power, which makes it straightforward for expo floors and outdoor activations.
Starting at $410 for two hours
Intro to Latte Art Workshop: for team building
A privately instructed two-hour workshop. We bring the setup and teach espresso and milk theory, then everyone pours their own latte art. It finishes with a friendly competition. Best experience is a maximum of six students.
Starting at $450 plus travel, including four students
Additional students $40 each
Affogato Dessert Bar
Espresso poured over artisanal ice cream from The Bent Spoon in Princeton, churned fresh for your event. A strong closer for evening functions and client dinners. Ideal for up to 70 guests, with packages serving up to 500.
Starting at $615 for two hours
Large-scale events
We have packages serving up to 1,000 guests. Send us your expected attendance and we will scope the right setup.
What Every Booking Includes
Your own coffee cart and a dedicated barista
All milks and fixings
Delivery, setup and breakdown
Water supply, paper goods and music
Optional add-ons: non-coffee options, a customized menu, an affogato station and housemade baked goods.
What We Need from Your Space
A clear spot to park and unload our vehicle.
A wheelchair-accessible loading path from our unloading spot to the coffee cart setup site, free of grass, gravel, steps, and floor transition lips greater than a 1/2" rise.
An 8' wide x 7' deep level space for the cart, indoors or outdoors.
Sole access to 2 standard (15 AMP) 3-prong outlets within 50 ft of the cart. The entire circuit (not just the outlet) cannot be shared with any other appliance or vendor. Failing to provide a dedicated circuit may cause the circuit to trip and disrupt our brewing service. The Nitro Cold Brew Bar needs no power.
Outdoor setups: sun cover over the cart (we can provide a 10x10 canopy tent for a $20 fee) and a temperature of 50ºF or above. See the FAQ below for cooler days.
Household residences: please secure all pets during our load-in. Our baristas must keep their shoes on indoors (e.g. private residences).
Time to set up and break down: setup takes 75 minutes and breakdown takes 60 minutes.
Please plan for our team to arrive at least 75 minutes before doors open.
Teams and Brands We Have Worked With
Verizon
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Paramount Pictures
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UGG
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Morgan Stanley
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Deloitte
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Bloomingdale's
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Boot Barn
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Hackensack Meridian Health
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Robert Wood Johnson Foundation
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Bank of America
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Anthropologie
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Northfield Bank
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TD Bank
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BDO
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Verizon ✳︎ Paramount Pictures ✳︎ UGG ✳︎ Morgan Stanley ✳︎ Deloitte ✳︎ Bloomingdale's ✳︎ Boot Barn ✳︎ Hackensack Meridian Health ✳︎ Robert Wood Johnson Foundation ✳︎ Bank of America ✳︎ Anthropologie ✳︎ Northfield Bank ✳︎ TD Bank ✳︎ BDO ✳︎
"2nd Rule coffee was invited to provide their exceptional service at a prestigious event, marking their second participation in this particular occasion. The joy reflected on the guests' faces was truly remarkable. Working with Carol and her team has been an absolute pleasure; their professionalism shines through not only in their appearance but also in the cleanliness and organization of their workspace. They exude a sense of professionalism while remaining warm and approachable, and the quality of their coffee is extraordinary. I feel completely at ease entrusting my guests to them; it's as if they're an extension of my own team. Collaborating with them has been nothing short of enjoyable, and I eagerly anticipate our ongoing partnership."
— Maria B., Director of Sales and Client Engagement, Verizon
Frequently Asked Questions
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Yes. We can invoice against a purchase order.
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Yes. 2nd Rule Coffee Co. is a woman-owned business, registered in New Jersey and insured.
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Yes. We offer special rates for multi-day events. Send us your dates and schedule and we will put together a custom quote.
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Weekends begin booking a year in advance, so inquire early. For Monday to Friday events, we suggest booking 1 to 2 months in advance, but we can accommodate last-minute bookings if we are available.
Where We Serve in New Jersey
We are based in Kendall Park, South Brunswick, and work across New Jersey, with most of our bookings in:
Princeton and Mercer County
South Brunswick and Middlesex County
Monmouth County
The wider New Jersey area
Travel fees are based on the one-way distance from our home base in Kendall Park, NJ to your event location
| Distance from Kendall Park, NJ (one way) | Travel Fee |
|---|---|
| 0 to 25 miles | $50 |
| 26 to 50 miles | $100 |
| 51 to 75 miles | $150 |
| 76 to 100 miles | $200 |
Request a Corporate Quote
Send us your date, location, expected headcount and how long you need us, and we will come back with a custom quote including travel.
Call or text: (732) 510-5091
Email: hello@2ndrulecoffee.com